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Your location: Home > Related Articles > New opportunities in the children\’s clothing market bring opportunities for \”textile instruments\”

New opportunities in the children\’s clothing market bring opportunities for \”textile instruments\”

Author:QINSUN Released in:2023-07 Click:115

The two-child policy was introduced in 2016 and the number of births is expected to increase somewhat in the future. On the other hand, the only child in the mainland has entered the stage of having children and they are more willing to spend money on quality products and services than the previous generation; it is believed that the mother and baby products and baby-related services in the mainland will bring more benefits to enterprises.Many business opportunities. According to the Standard Group\'s forecast, 2016 is the first year of the \"13th Five-Year Plan\", and the effect of the \"two-child policy\" could be seen in 2016-2018.

According to statistics from the National Health and Family Planning Commission, there are approximately 90 million couples of childbearing age who comply with the two-child policy. While the birth population may not be in line with authorities\' expectations, China\'ss huge birth population and the number of additional new babies are sure to increase the market for maternal and baby products and related services in the mainland. The National Health and Family Planning Commission predicts that new second children are mainly concentrated in urban areas, accounting for 76% of all new second births. According to the \"CBME China Maternity, Infant and Child Consumption Market Survey Report 2015\", the average monthly expenditure on child care of urban households accounts for about 11% of monthly household income, and the average monthly expenditure on child care is about 1,012 yuan (RMB, the same below ). Based on this calculation, if there are 1 million new second children in the country every year, it will bring 9.23 billion yuan in additional business opportunities for the urban maternal and child product and services market. On the other hand, as household income rises, so does expendituren for child care also rise relatively.

According to the above data, it can be seen that the children\'s clothing market will usher in a small peak in the future, which is good news for the textile industry. my country\'s textile exports have continued to decline. Weak domestic demand and the textile and clothing industry are under tremendous pressure. At the same time, with the disappearance of my country\'s demographic dividend, enterprise labor costs are gradually rising, and many textile enterprises have suffered losses one after another. The industry has brought adverse factors, which have directly led to the development dilemma of the textile instrument industry. Insufficient domestic demand and promotion of foreign trade are unfavorable. Many textile instrument companies are struggling with the survival line.

According to the statisticstical data released by the National Health Commission, \"Standard Group\" believes that more than 75% of newborns in my country will be born in cities and towns, and most of these people live in cities with more than 3 levels Due to the middle class, the consumption power and consumption should be more focused on children\'s household clothes and other clothing products, so this will be an important growth point for the domestic textile industry in the future, and it will certainly alleviate the current plight of the textile industry.

As far as the textile instrument industry is concerned, with the growth of the textile industry and the improvement of consumer requirements for product quality, the textile industry will have new requirements and standards for product control, so the textile instrument industry should timely reflect the dynamics of the understand the market well, do a good job in product quality testing standards and meet ato the needs of textile companies.

Standard Group believes that facing such opportunities, textile instrument companies should:
1. Stay on top of market dynamics. At this time, the children\'s clothing market will undoubtedly enter a period of great explosion. The quality requirements and testing standards of consumers and regulators for the children\'s clothing market will inevitably be improved higher, so it is necessary to timely understand the market Standards and consumer needs, and respond to the upgrade needs of textile companies for textile testing instruments.
2. Strict quality control. At present, the manufacturing industry in my country as a whole is underdeveloped. The impression given in China is that the quality is low, the production is rough and the price is low. What if this image is reversed? The country\'s \"13th Five-Year Plan\" focuses on brand planning for Made in China and strives to achieve the goal of \"Madein China · 2025\" to be achieved in 2025. Therefore, textile instruments and instruments should actively seek internal reform and do a good job in improving product quality and brand. .
3. Actively create brand awareness. At present, the competition is in the textile instrument industry relatively fierce. Industry competition in some fields has reached a fever pitch. Vicious competition in price wars has emerged. This is bad news for the textile instrument industry. Brands are often associated with quality. They are together. Currently, many are striving textile equipment companies unilaterally to low prices to win customers. They do not know that low prices often mean that quality cannot be guaranteed. Many collaborations have become a one-time process, which has damaged the confidence of companies in the textile industry. It erodes the reputation of the company, so price wars are not advisableThe instrument industry should realize the importance of a good brand.
4. The standard group believes that actively expanding the business is an important proposition for textile instrument companies. There are still many needs in the marketing department that have not been discovered. Textile instrument companies should learn to actively expand their business through various channels to increase sales. It can ensure the overall stability and development of the enterprise.
The above are some simple personal opinions of the standard group. Of course, the textile instrument industry is a big category. Currently, no company can be the king, so many companies have the opportunity to stand up and actively serve and help customers Solving problems is the fundamental principle of an enterprise\'s existence.